Social Media - we've seen this before ...

I see the lessons of the past not informing the decisions of today. Social media is too new. It’s too different. It can’t be measured. Sound familiar? It should. All of this has happened before.

Poignant post over at The Hawthorne Effect about how what's happening with social media has happened before - with the internet. Definitely worth a read, and it's definitely got some fantastic points.

Key lessons from "the internet" business that need to be applied to "the social media" business:

1. Have a defined objective
2. Understand your audience
3. ROI matters
4. Put your money where you brain is